Dreams resorts & Spas website redesign
Objective: Create a unique visual experience for Dreams Resorts & Spas, including updating the look and feel of our current sites. Modernize the visual identity, while maintaining the reputation of relaxation and luxury.
Solution: Created a rebranded visual that encompasses the luxury and modern feel of Dreams Resorts & Spas while maintaining the brand integrity, as well as the trust that returning customers have with our brand. The new feel conserves our reputation, while having a unique look from other resorts inside the collection as well as competitors. I chose fonts and colors to properly exemplify the Dreams Resorts & Spas experience.
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COLORS
The objective of this project is to create a cohesive visual experience throughout different elements and platforms to differentiate this brand from others.
Dreams Resorts & Spas are a collection of all-inclusive high luxury resorts fit for a family-friendly getaway on the beach. Dreams embodies the feel of luxury and relaxation, while also being fun and whimsical.
While choosing colors, it was important to test them for WCAG AA and AAA compliance.
TYPOGRAPHY
The default hierarchy is used in combination with color to create a consistent visual experience throughout the website. To differentiate this brand from our others, I chose two sans-serif fonts that elevate the brand, yet still give it a unique feel. These fonts aid to show the luxury of the Dreams Resorts while maintaining modernity, straightforwardness and sensibility.
Poppins
Poppins is used throughout the websites as headlines and display.
Montserrat
Used for the lead, small and body copy.
Line height was determined depending on font size and usage.
ICONS
Icons I created for the master brand, AMR Collection, to consistently use throughout 8 other brands, changing in color to fit with the color palettes for each.
OLD VS NEW
The visual rebranding of Dreams Resorts and Spas takes a dated website and transforms it into a sleek, modern-luxury experience.
